Sex and religion have long been perceived to be at odds, with carnal pleasures representing sin more than saintliness. Yet in recent years, a handful of savvy Christian, Jewish and Muslim entrepreneurs have embraced the notion that the two can coexist in a way that jibes with doctrine—and even glorifies traditional values by strengthening marriages.
Enter the religious sex-toy industry, which carefully markets and sells a range of sexual-pleasure products to the faithful. With the voice and disposition of a summer-camp director, Joy Wilson founded Book 22 a decade ago, when she had trouble “getting her body to respond” to her husband after their second child, and her online search for remedies yielded scandalous imagery that offended more than it helped. The pioneering site, named after the Biblical book also known as the Song of Solomon, now faces growing competition from rival vendors including Hooking Up Holy, Intimacy of Eden, and Covenant Spice.